Product Development Stages

  • This stage is an introduction to UW Collective and our way of working. We take the time to understand your product vision, requirements, intended market, and target launch timeline.

    During this stage, we discuss scope, expectations, and technical considerations. We then provide structured product briefs and templates for you to complete, which form the foundation for Stage 2 development.

  • In this stage, we work closely with you to finalise the product requirements and technical scope. This includes confirming formulation objectives, brand positioning, claims direction, regulatory considerations, packaging constraints, and export requirements.

    Once the requirements are agreed, we provide a detailed quote. Following approval, we commence technical scoping and ingredient research. Each ingredient is assessed for suitability against the brand, intended claims, and target markets.

    When the formulation direction is confirmed and locked, the project progresses to Stage 3 development.

  • During this stage, we undertake detailed technical scoping and formulation research. Each ingredient is assessed for suitability against the brand positioning, intended product claims, and target export markets.

    Formulation prototyping then begins in our lab. Samples are developed, reviewed, and refined, and provided for your evaluation and approval.

    Once the formulation is finalised and approved, the project moves into Stage 4.

  • In this stage, we prepare the formulation for manufacturing execution. This includes stability and compatibility planning, packaging confirmation, and coordination of any required third party testing.

    We refine technical documentation, processing guidance, and specifications to support accurate scale up. Where required, we work closely with manufacturing partners to ensure the formulation is correctly translated from lab to production.

  • During the final stage, we provide technical support through initial production and launch preparation. This may include first batch oversight, troubleshooting, and final technical sign off.

    We support the transition to market by ensuring all technical elements are aligned, documented, and ready for commercial release, allowing brands to move forward with confidence.

Frequently Asked Questions

  • The formulation IP belongs to you. All formulations are developed specifically for your project and transferred with full documentation so you retain ownership and control.

  • Yes. We regularly work with client appointed manufacturing partners and provide the technical guidance required to support accurate scale up and production.

  • Yes. We consider regulatory requirements and claims limitations for intended export markets as part of the development process. We do specialise in EU/UK and US markets

  • We work with emerging and established brands across skincare and haircare who require technical leadership, original formulation development, packaging sourcing/deveopment, and production readiness.

  • Timelines vary depending on product complexity, testing requirements, and market scope. We define expected timelines during the early scoping stages of each project.

  • Yes. We assess existing formulations and provide technical recommendations or redevelopment to improve performance, stability, compliance, or scalability.

  • Yes. We support packaging sourcing and technical evaluation, including material selection, compatibility, and supplier coordination. We also provide in house graphic design support for packaging and artwork, ensuring designs align with technical, regulatory, and production requirements.

  • We can continue to support brands post launch with technical advice, troubleshooting, reformulation, or future product development as required.

"We believe that no two products are the same."

— UW COLLECTIVE